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the message is in the medium

CASE STUDIES

Business 13 Yarn

CLIENT: 13 Yarn

We met with Lifeline Australia, as they were in the process of supporting the development of 13YARN. A fully run, supported, and delivered First Nations helpline by First Nations People.

 

Traditionally First Nations people find it difficult to reach out for help so 13YARN and Lifeline wanted to create a short, animated film to encourage First Nations people to pick up the phone and use this support service.

THE PROJECT:

We thought sharing the story of a First Nations person was going to be the most impactful way to engage the community and encourage them to access the service. 13YARN worked with Black Dog Institutes' Aboriginal and Torres Strait Islander lived experience team to find the right person. Andrew was a remarkable man who not only shared his journey with us but continues to do so on a regular basis to corporate organisations.

 

Using the unique Woven Threads animation methodology, we shared Andrew’s incredible story expressing the challenges of growing up in a dysfunctional family and the importance of reaching out for help.

 

OUTCOME:

The animation was extremely successful to meet the objective of encouraging First Nations participation and still sits on the landing page of 13YARN. The service has been overwhelmed with enquires for support from the day it opened, and the animation has been an incredible tool for Andrew as well.

Full Stop Australia
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CLIENT: FULLSTOP AUSTRALIA

Full Stop Australia wanted to develop an educational package to use with kids from 13-17 years old, discussing the different aspects of the topic of Consent. Tara Hunter the A/CEO contacted us to work with the team, to create a video/animation that accompanies the educational package, to further reinforce key consent messages.

 

THE PROJECT

Knowing that this work was aimed at 13-17 year olds, we decided it was important create a piece that was easy to access for young people and also would work on Social Media. There hasn’t been a more important time than now to focus on consent and reach more young people with the message.

 

Using a combination of animation and live action filming we were able to create a unique video outlining the importance of understanding and always considering consent.

 

OUTCOME:

Full Stop Australia are delighted with the results and ready to add this content to their educational package. We are looking forward to reporting the results as the package is rolled out.

Business Pete
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CLIENT: AIA Vitality Insurance

BRIEF: 

AIA Vitality Insurance contacted us to help them expand their insurance offering into the Mental Health sector. We needed to create an animation that educate AIA's customers on mental health and encourage them to take steps earlier to help them.

Our animation also needed to work as en effective device for AIA Australia to use internally for recruitment, training and mental health awareness among their teams.

THE PROJECT:

We decided that focusing on the recent drought in NSW was a great way to bring a Regional focus to their mental health drive. With men’s Mental Health not having a large prominence in society at that time it was agreed we would work with “Pete” from Manilla NSW and concentrate on his Mental Health journey.

Using the unique Woven Threads methodology “Pete” shared his incredible story of anxiety and depression on the land to great effect.

 

OUTCOME:

The animation was a complete success for all, including “Pete the Farmer”, who was thrilled at the prospect of helping others through his relatable story. AIA used the film both internally and publicly as part of their social responsibility platform to achieve its original aims.

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CLIENT: NSW Government

THE BRIEF:

The NSW Government, through the Minister for Mental Health, Bronnie Taylor MP approached Woven Threads to work with them in creating an animation that helped people in the community  share their mental health journey in the hope of helping others, a common goal of government. 

 

 

THE PROJECT:

With Bronnie Taylor MP also being a Minister for Youth, we were also able to focus on younger talent and audience and we met “Jett” a 20-year-old dancer, from the LGBTI community who suffered an eating disorder as a result of bullying and also depression and anxiety.  

With our unique storytelling and proven animation techniques, we were able to tell “Jett’s” story in an inspiring and meaningful way to a younger audience and became a centrepiece episode of the “Stories from Within” series.

 

OUTCOME:

The success of the “Jett” episode can be measured in the following stats:

 

• Primary/Secondary/Tertiary Education - reached in excess of two million students and counting.

• 18-35 Market through Pedestrian TV, which reaches more than 4 million Australians each month.

• SBS On Demand achieves 6 million views weekly across the 18-35 age groups and older.

WE CAN HELP

Woven Threads can help deliver your socially responsible message.

Contact us for more information.

Business Jett
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